Emotional Branding

I would like to present here some blogs of my dear classmates The fist one is by a Rucha Patil who wrote about body image on social media which I reckon is worth talking about since body dysmorphia seems to be a problem in today's society concerning not only girls but also boys. https://mediasociety8.home.blog The…

Even though it is believed that emotional branding is hard to define (Gregurec&Stačin, n.d., p.31) it is an effective strategy since one of the most prosperous brands, such as Apple, Samsung, Nike, Coca- Cola, and more use emotional advertising. One questionable aspect of emotional branding seems to be the ethics of this style of advertisement. It appears that if emotional branding is…

 The Century of Self  As I have already mentioned in the introductory post, the first source that concerned about incooperating emotions in advertising, was the four-part documentary series called “The Century of Self”. I would say that this series gives an overall and comprehensible insight into emotional branding in a quite entertaining and engaging audiovisual form. I…

Just Do It!  This article is going to be about Nike and how the brand uses emotional branding. Nike has become one of the most recognizable brands out there and has changed its marketing strategy multiple times during the last forty years (Stoeva, 2017, p. 25). According to Stoeva (2017), the core of their pioneer…

Brand as a Religion. Religion as a Brand   It seems to be well-known that religion and emotions are going hand in hand. Me, personally, I have a very religious past and some parts of this journey were an emotional roller coaster. Fear of the dark world which is outside, happiness because I found the Church,…

According to Kristian Stančin and Iva Gregurec (n.d.), the concept of emotional branding is hard to be precisely defined since there is no exact scientific definition what emotions are. But authors work with an operational definition which defines emotions as “experiences of our evaluation and subjective relationship toward objects, people, events and our own actions” (n.d.). In…

It seems that brands, which are amongst the best, are able to form a strong emotional bond which is usually done by emotional by emotional branding (Akgun, Kocoglu & Imamoglu, 2013, p. 504 ; Stoeva, 2017, p. 10). Example of such brands may be Apple, Nike, Budweiser, Coca-Cola, and Samsung (Mrkulic, 2015). Emotional branding penetrates into consumers' values, thus making…

Hello Everybody!  My name is Zdenka and I have created this blog about “Emotional Branding” to give an insight in how brands tend to use emotions in order to add a new, emotional, dimension to their products, which creates a strong bond between the particular brand and its customers and ensure the customers' loyalty.  My…